Having a Great Online Presence
Today there is no doubt that the internet plays a significant role in how successful a business can be. Its use can achieve higher profitability and more successful management of staff. Having an effective internet site, an intranet system, and exposure to social media can help sell the company’s products and improve its global standing. One company that has successfully achieved this is Antaros Medical, which is renowned in the field of drug development and medical imaging technology. Many businesses could benefit from a study of the website to learn how to progress and grow. Here are a few examples from this site.
Antaros Medical
It should be clear from the site what the company can provide for existing and future customers. The opening page of any site should make this apparent, and Antaros states this in the first paragraph, including customer testimonials and details of their latest publications. Anyone involved in drugs research, finding new cures for diseases, or wanting medical research and surveys undertaken needs to look no further than Antaros. Many managers could learn much about efficient website design by looking at their self-promotion and marketing techniques. For example, the aforementioned customer testimonials provide clear evidence of past achievements so that any future clients can be confident of a successful outcome to their project.
The Antaros site is arranged into simple pages such as:
- What do we do?
- Who are we?
- Our work
- Our people
In particular, the statements from existing staff show how much they enjoy working for the company and demonstrates their skills and commitment to its values. This goes a long way to vouch for the integrity of the organization as a whole and instills confidence in potential clients.
Antaros specializes in the following medical areas:
- Muscle problems
- Diabetes
- Obesity
- Oncology
- Kidney
- Liver
- Cardiovascular
- Neurology
These are all listed on the site and leave customers in no doubt what their primary functions are. For any new or existing businesses, this information is vital to include on their site to ensure viewers are aware of precisely what services they can offer.
Summary
Businesses and management have many tools at their disposal, but a powerful online presence has been acknowledged to be critical. Anyone reading the Antaros site knows exactly what they do and what services they can provide. This should be the fundamental aim of managers and companies to further their business. Other tools such as Search Engine Optimization, video-conferencing, Facebook, and LinkedIn can also be used online to significant effect. If you are considering setting up a new website or improving an existing one, the Antaros site is a shining example of how a company should portray itself. As well as providing in-depth medical surveys, this company can predict the future success of new treatments by careful use of new technology. They can advise on new drug trials which could pre-empt success or failure and undertake in-depth surveys of the existing efficacy of drugs and treatments. Their site has driven their success, and there is no reason why your enterprise cannot emulate them.
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