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Managing through a crisis

by Jocelyn

I was among the millions who watched Big Brown gallop to victory in the Kentucky Derby this weekend. My celebratory mood was quickly changed to shock, horror and sadness as I learned that second place finisher, Eight Belles, had suffered a life ending injury (sidebar: my heart really sank because as an almost-lifelong equestrian and horse owner, I have experienced first hand the tragic loss of a horse due to a freak accident. My heart goes out to all who were associated with Eight Belles).

If you’ve never had the opportunity to be face to face with these magnificent animals, it is hard for me to describe what it is like to be in their presence. Whether you are a horse lover or not, they are awe inspiring, frighteningly powerful and strong. And, sadly, incredibly fragile.

The tragedy that occurred on the track at Churchill Downs has resurrected the debate as to whether horse racing is inherently cruel, driven by greed or whether more safety measures can be adopted to avoid future tragedies. There are some highly charged emotions surrounding this issue. The industry is indeed facing a PR crisis, and will have some tough questions to answer.

In your own worklife, you may unfortunately find yourself facing a PR crisis. Our own Karen Post has some guidelines for how to manage through. She writes:

Bad publicity can devastate a company’s or industry’s public image. The entity should make every effort to handle potentially negative public relations situations with extreme care. When a crisis occurs, the media can be the first on the scene. There are four basic rules to remember:

1) Be accessible.
2) Be accurate.
3) Take responsibility for what you are accountable for - nothing more.
4) Inform personnel about what is going on and remind them of who is authorized to speak on behalf of the company and what their responsibilities are. Read the rest of this entry »

Honey, We’re Going Down(town to get dinner!)

Getting married and want to make your older relatives shake their heads in a collective lack of understanding? Your company’s gone bankrupt and you want an appropriate way to celebrate?

Or do you own a restaurant and you’re looking for a cool little promotion that will probably get you some free press? Well then why put together a special Last Meal on the Titanic event?

titanic last meal

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Smart Tips: Family Feud for Research

I was lying on my couch being a lazy bum, flipping channels when I came across J. Peterman asking people questions. That’s when I had a realization:

Family Feud is the best marketing game show of all time.

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1,000 True Fans

How many of you like me? I mean, really, really like me? ‘Cause all I need is a thousand.

At least that’s according to Kevin Kelly. And after reading his long but well-reasoned explanation 1,000 True Fans I’m inclined to agree with him.

Read the rest of this entry »

Leveraging Amazon.com Associates for Your Organization

Digging through a mountain of old papers the other day I came across a business plan written in 2003 for a New York area YWCA. Which reminded me of the simple money-maker than is Amazon Associates.

Are you a blog or a non-profit or some other small business that has a loyal following? Are you trying to find (additional) revenue streams but just do not have the bandwidth to take on any large projects or the investment dollars to sink? Are you ready to admit that selling self-branded mouse pads and t-shirts does not work? Then Amazon Associates might be for you.

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Yet another way to identify your personality

Oddpodz usually don’t fit into one category, so it’s tough to pin them down. Myers-Briggs, or the Bird, Horse, Muffin test all get close to classifying us. But, it’s usually a case of triangulation - a little bit of this and a little bit of that.

Apparently, handwriting can tell a great deal. This page told me that I was somewhere between Mother Teresa and a Windmill. Can’t wait to put that in my C.V.


Anyway, if you have some spare time, it’s worth a try.

Got digital cameras?

Here’s a fun little project we learned about through photojojo.com

If you’ve got three digital cameras (or a phone with a camera) and some time to kill, you can create your own “Digital Picasso.” It’s some scary cubism.

Photo Sharing and Video Hosting at Photobucket

Step 1: Find a couple digital cameras. (Ideally with large screens.)

Step 2: Hold each camera closely over a crucial part of your face as if you’re going to take a picture of it.

Step 3: Get a friend to take a picture of you. Rearrange and re-shoot as necessary to make yourself look as ugly as possible.

Check out the site to see more examples of the technique and submit your own! Digital Picassos.

Brain Juice: The unlimate desert island reading list

The Ultimate Desert Island Reading List
Forget Nora Roberts, Danielle Steel, James Patterson and all the other brand names on the best-seller lists. A miniature history of world literature will fit equally well into your beach bag. Here are some titles guaranteed to keep you fully engaged and impress the other folks on the island.

The Iliad and The Odyssey by Homer
These got Western Civ started; might as well keep it going! The two epics are very different. The Iliad portrays the nine-year battle of Troy as a series of individual battles. The sorrow and pity of war has never been as well portrayed. It’s told in the most elevated of all voices and yet, its concerns always stay close to the human heart. If ever there was a cast of characters that were epic, this one has it: Paris, Priam, Hektor, Odysseus, Menelaos, Agamemnon, Akhilles, Patroklos, Ajax and old whatsername, Helen of Troy. The Odyssey follows Odysseus on a trip around the world, encountering (and surviving his encounters with) a range of gods and monsters. Meanwhile, his patient wife, Penelope, waits for him and fends off suitors who want her hand and her land. Both books are worth reading if only for the moment Odysseus’s dog, Argos, recognizes his master when he finally returns. And then the faithful pet dies.

Read the rest of this entry »

Where have we been?

The Oddblog has been quiet. But that’s only because we’ve been so busy in other parts of Oddpodz. Our apologies. We’ll be back with more regularly scheduled content soon.

Here are some developments to tell you about.

Oddpodz has introduced a new program to reward you for your ideas:

“Cash for creatives”

Oddpodz is a place for people who embrace possibilities. Our land of opportunity is a “work in progress” and we want you, our citizens to help contribute to the architecture and content.

Get rewarded for your big ideas.
Send us a proposal. It can be as simple as ad concept, a headline, a tagline, it can be a technology or feature idea or it can be a complete concept for a product or servicing offering.

{If we like it and want to use it, we will pay you first.}

Here’s how it works.
We pay in five levels. Should your idea or ideas be selected, a signed statement of originality and a transfer of ownership and agreement of compensation must be signed. This is required before any payment is rendered. Payment is a one-time fee. Should we need your talents or services beyond that idea package, we will negotiate an add-on project along with terms and compensation.

Payment levels.
Level 1: The BIG idea - $2,500

Level 2: An idea we like a whole lot - $1,250

Level 3: Really darn cool, but, may needs additional thinking and detail work - $500

Level 4: Pretty darn cool - $250

Level 5: A gem, a small idea that enhances the experience - $50.00

PLUS, we have just added some rockin’ features to the Muzeum. It’s now easier to find people and things…stop by and meet some very interesting, pioneering founding citizens…

Welcome to Oddpodz

Oddpodz and our blog will be re launched in about 30 days. We are aware of some site issues and they will be fixed in the relaunch. Sign up for our blog email feed and keep abreast of our progress. Thanks for your patience and support.

 

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132x132_kp.jpg Karen Post
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keithheadshot.jpg Keith Burgis
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