by Abe Sauer

It’s widely acknowledged that word of mouth works better than almost any other marketing medium. There’s even a Word of Mouth Marketing Association. And there is an insurmountable pile of advice out there about how best to make word-of-mouth marketing work for you, including books and websites full of tips.

To save you work. We looked at as many of them as we could before wanting to draw a warm bath and slit our wrists and now bring you a summary of the most agreed upon three.

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